Klark's blog

Articles about Customer Support, AI, data and the life of a start-up made in Bordeaux...

Latest articles

- 5 MIN READING 

What is an AI agent? Definition, role and the customer support revolution

Find out what an AI agent is: a clear definition, how it works, how it differs from chatbots, and how these autonomous artificial intelligences will revolutionize customer service in 2025.
Co-founder and Co-CEO
- 5 MIN READING 

Service desk: definition, difference with help desk, features and complete guide 2025

Discover what a service desk is: complete definition, differences with help desk and ITSM, essential functionalities according to ITIL, comparison of the best software 2025, deployment guide and best practices for a high-performance service desk.
Chief of Staff
- 5 MIN READING 

Salesforce chatbot: methods, examples and best practices

Find out all about Salesforce chatbots: Einstein Bots vs. third-party solutions, integration, best practices, real-life use cases and how to choose the best option for automating your customer service.
Chief of Staff
- 5 MIN READING 

RAG for customer support: methods, examples and best practices

Discover how RAG (Retrieval-Augmented Generation) is transforming customer support: methods, real-life examples, best practices for delivering accurate, up-to-date answers while eliminating AI hallucinations.
Chief of Staff
- 5 MIN READING 

Optimizing customer relations: the 5 essential steps to building loyalty

Discover the 5 essential steps to optimizing customer relations: customer knowledge, responsiveness, personalization, effective resolution and corporate culture. Methods, tools and case studies to boost loyalty.
Chief of Staff
- 5 MIN READING 

Measuring customer satisfaction: the 7 key indicators (complete method)

Discover the 7 essential indicators for measuring customer satisfaction: CSAT, NPS, CES and more. Methods, tools and best practices to transform your data into concrete actions and boost customer loyalty.
Chief of Staff
- 5 MIN READING 

How to automate customer service: methods, examples and best practices

Learn how to automate customer service with AI: proven methods, concrete examples from successful companies, best practices and tools to transform your support team's productivity and improve customer satisfaction.
Chief of Staff
- 5 MIN READING 

Generative AI customer service: methods, examples and best practices

Discover how generative AI (GenAI) is transforming customer service: methods, real-life examples, best practices, and how to deploy it successfully to boost productivity, cut costs and improve customer satisfaction.
Chief of Staff
- 5 MIN READING 

ROI customer service software: how to calculate and maximize your return on investment

Discover how to precisely calculate the ROI of customer service software: detailed formulas, key indicators, concrete examples with real figures (ROI from 300% to 1800%), and methods for maximizing your return on investment.
Chief of Staff
- 5 MIN READING 

Customer satisfaction software: complete guide, best tools 2025 and comparison

Discover the complete guide to customer satisfaction software 2025: definition, key indicators (CSAT, NPS, CES), detailed comparison of the best tools on the market, how to choose and best practices for maximizing the value of your customer feedback.
Chief of Staff
- 5 MIN READING 

CSAT score: formula and complete guide for calculating your customer satisfaction rate

Find out how to calculate your CSAT score with the complete formula, concrete examples, tools to automate the calculation, and best practices to improve your customer satisfaction rate.
Chief of Staff
- 5 MIN READING 

CSAT (Customer Satisfaction Score): definition, calculation and sample questions

Find out all about CSAT (Customer Satisfaction Score): clear definition, calculation formula, sample questions and best practices for measuring and improving customer satisfaction in real time.
Chief of Staff
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