In a flash with Klark⚡, reinvent Customer Care

When we started working on our blog project with Solène, the first article that came to our minds was about Klark’s mission:

Why are we here and what is our ambition?

In this article, we will transparently explore   Klark's mission, vision, and purpose, detailing how we plan to transform customer care.

Our motto at Klark

First, a bit storytelling.

My journey towards founding Klark began over a decade ago, rooted in extensive experience in customer service and a growing fascination with artificial intelligence. In 2023 I discovered ChatGPT, I was convinced that AI could fundamentally transform customer care — not just incrementally improve but revolutionize it. I envisioned a future where AI could enhance agent performance and customer satisfaction far beyond the capabilities of traditional chatbots.

In early 2023, James and Yoann, having left their previous startup, began exploring various entrepreneurial projects together. Their synergy and shared desire to innovate laid a strong foundation for something groundbreaking.

In May 2023, I brought the concept of Klark to James and Yoann. The idea resonated deeply with both, given James’s recent forays into using AI for creative projects and Yoann’s technical expertise. Recognizing the transformative potential of the vision, we decided to unite our skills and passion to launch Klark⚡️.

From that point on, the journey of “we” truly began.

Our mission was clear: to build an AI-driven platform that not only supported customer service agents but empowered them to deliver exceptional service, transforming customer care one interaction at a time.

Klark's original visual identity

Klark's vision: a new dawn for customer service

With our foundational principles established, we set forth our guiding vision:

"Reinvent how enterprises care for their customers".

"Reinventing how enerprises care for their customers"  

Our aim is for companies to forge a more human and friendly relationship with their customers.

Until now, customer service systems were expensive, hard to set up and needed in-depth training.

This belongs to the past!

With Klark, we promise to offer Customer Care teams a simple, quick and profitable access to the potential of today’s Generative Artificial Intelligence.

We believe in the power of AI, how it can transform business for our clients.

We want to make our clients’ lives as easy as possible.

Our Go-To-Market strategy

With our mantra of KISS 😚 (“Keep It Simple Stupid”) in mind, we’ve decided to launch an email solution that integrates seamlessly with Zendesk, the most widely used tool for customer service in the market.

This decision was driven by several key reasons:

  • Integration with Zendesk: This means zero IT costs for our clients. By plugging directly into their existing Zendesk platforms, we eliminate the need for additional infrastructure or technical resources from the client’s side.
  • Email-based Interaction: Our system operates asynchronously, which allows every response to be validated by human agents before being sent. This ensures there are no risks of sending incorrect or inappropriate messages (aka ‘hallucinations’) to end customers.

And it worked.

Just two weeks after launching our prototype, we had our first testers. Their feedback allowed us to validate and refine our model rapidly. This quick validation not only confirmed the effectiveness of our approach but also highlighted the robustness of our solution, proving that our strategy to make customer interactions as seamless and risk-free as possible was on the right track.

How Klark works: seamless integration and continuous improvement

This could be you...

With Klark, we offer a solution that enables agents to do their jobs easier, faster and more efficiently, thanks to AI.

We have developed a proprietary knowledge algorithm that allows us to generate appropriate responses within a few hours of setting up our application.Our algorithm feeds itself with the data already available in your CRM and every conversation that has happened before. It “cleans” it and organizes it according to the specific rules we have settled.

With Klark, we offer a solution that enables agents to do their job easier, quicker, more efficiently, thanks to AI.

The system then sends the information to the best generative AI models. We are currently working with OpenAI’s GPT4, Mistral Large and Anthropic’s Claude 3 that provide us with the best answer possible for the request.

Your agents can now focus on the resolution not the redaction.

Choosing Klark: the competitive edge in customer service

Our clients often tell us they choose Klark because we take the complexity of AI out of customer care expertise — there’s no mental load or stress regarding time or finances.

Specifically, two reasons consistently stand out:

  1. Just a couple minutes is all it takes!
    Thanks to our plug-and-play system, set us up on your CRM and start using Klark! It takes our competitors weeks, even months to set up their systems and a complicated project management for their clients. Set up Klark and use it within the day.
  2. Win-win model
    Our pricing model is designed to ensure that you only pay for the tickets that are processed through Klark. By doing so, we guarantee a positive and immediate return on investment for your business. With Klark, every ticket processed translates into tangible value for your organization, helping you optimize your resources and maximize your ROI.

We are proud to have developed a pragmatic solution that meets the real needs of Customer Care directors, offering them genuinely simple, swift, and cost-effective access to the potential of Generative AI.

This is not just a new technology but a promising paradigm shift, enabling companies to enhance customer relationships while simultaneously reducing costs and fostering human-centric service.

And tomorrow?

A Super Agent :)

Our vision at Klark is not to replace humans, but to harness AI in service to humanity. Machines never tire and are free from personal distractions, enabling them to consistently respond with accuracy, empathy, and the appropriate tone. This reliability allows us to alleviate humans from repetitive, mundane, and stressful tasks, freeing them to focus on high-value activities that truly require human flexibility and intelligence.

By integrating Klark into your customer service operations, your teams can shift their energies from routine queries to complex problem-solving and meaningful customer interactions.

This is the future of customer service: enhanced by AI, but driven by human ingenuity.

We're (super) happy to contribute to it.

Yet, let’s stay humble, this is just the beginning 😊

Nicolas with my beloved co-founders, Yoann and James

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